Independent Movies
on DVD!
Just a few simple questions
on your consumption of Independent Movies on DVD - for my field study seminar..
Many thanks in advance! Darcy
What is an Independent Movie DVD?
i) Small
Budget Movie ($0.5M - $3M),
ii) Not widely
screened in
iii) Not
Distributed by Major Hollywood Studios (e.g. Warner Bros., Disney,
iv) Movie
Genres: Documentaries, Music & Concerts, Special Interests (e.g. Education,
History, Politics, Travel, etc.), International, Art House, Sports, Kids, and Comedy.
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* STARTING
POINT:
Have you BOUGHT an Independent Movie DVD* in the Past
24 months?
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PLEASE TYPE AN ‘X’ NEXT
TO THE RESPONSE OF YOUR CHOICE AND TYPE OUT COMMENTS NEAR QUESTION.
If you answered “NO”
to Question #1, please move to Part 2 on Page 2 and answer Questions 2.a) to
2.f) ONLY! (including concept test at
the end..),
If you answered “YES”
to Question #1, please move to Part 3 on Page 6 and answer Questions #3.a) to 3n) ONLY! (including the concept test below..).
2. Independent
Movie DVD NON-BUYERS
a) WHY HAVEN’T you bought an
Independent Movie DVD in the Past 24 months?
I only
buy Popular DVD Titles/ Not interested in Independent Movies on DVD
I am not aware of Independent Movies on DVD
I don’t know where/how to find
Independent Movies on DVD
Other: ________________________________________
b) WHAT GENRES of Independent Movies
on DVD would you be interested in buying (check all those that apply..)?
None. I am not
interested in Independent Movies on DVD
Special
Interests (e.g. Education, History, Politics, Travel, etc.)
Other: ________________________________________
c) If you are interested in buying
Independent Movies on DVD, HOW would you want to FIND OUT ABOUT available Independent
Movie DVD Titles?
Word of Mouth – from friends,
family, and colleagues..
Independent
Movie DVD Reviews on T.V.
Independent
Movie DVD Reviews in Newspapers
Independent
Movie DVD Reviews on the Radio
Independent
Movie DVD Reviews on the Internet
Independent
Movie DVD Package Information (Cover
Art & Film Description)
Direct-Mail
Offer (received by traditional U.S. Postal Service)
E-Mail Offer (received via the
Internet)
on
the shelves of Traditional Retailers
(e.g. WalMart, Target, Best Buy, Toys ‘R’ Us, Walgreen’s, etc.)
on
the shelves of Specialty Retailers
(e.g. Music stores, Book stores, Travel stores, etc.)
on
display at Internet Retailers (e.g.
Amazon, Yahoo! Shopping, BuyIndies.com, etc.)
from
DVD Rental Sources (e.g. Netflix,
Blockbuster Video, Hollywood Video, etc.)
Other:
________________________________________
d) If you are interested in buying
Independent Movies on DVD, WHERE/HOW would you want to BUY Independent Movie DVD
Titles?
Traditional
Retailers
(e.g. WalMart, Target, Best Buy, Toys ‘R’ Us, Walgreen’s, etc.)
Specialty Retailers (e.g. Music stores,
Book stores, Travel stores, etc.)
Internet Retailers (e.g. Amazon, Yahoo!
Shopping, BuyIndies.com, etc.)
Order via 1-800# received in Direct-Mail
Offer
Order via Mail-In Order Form (pre-paid postage)
received in Direct-Mail Offer
Order On-Line via E-Mail Offer
(received via the Internet)
from
DVD Rental Sources (e.g. Netflix,
Blockbuster Video, Hollywood Video, etc.)
Other:
________________________________________
e) Concept Test
“I’m definitely a movie fan.. I go to see new releases in theatres and will
buy movies I like on DVD. Sometimes I hear
about or even see a small budget independent movie like a documentary,
international film, or special interest video (e.g. music, sports, history,
etc.). I enjoy these independent movies
but don’t hear about them often, or even know where to find them? I wish there was way to learn more about the
latest independent movies and be able to buy them on DVD”.
Introducing ‘IndieBuffs.com’!
Your 1-Stop
Shop for Classic and
New Release
Independent movies on DVD.
IndieBuffs.com is..
·
a
Website with a Database of Classic and Recent Independent movies available on
DVD,
- all movies are categorized by independent
movie genre: Documentaries, Music & Concerts, Special Interests (e.g.
Education, History, Politics, Travel, etc.), International, Art House,
Sports, Kids, Comedy,
·
a
Community of Independent Movie Fans – exchanging reviews of existing and future
Independent movie releases on DVD,
·
DVDs
priced between $14.99 & $24.99 on average (free shipping and handling).
IndieBuffs.com:
bringing you the Independent Movies you wish you had!
|
PLEASE INDICATE IF
YOU AGREE WITH THE FOLLOWING STATEMENTS: |
Strongly Disagree |
Disagree |
Neither Agree Nor Disagree |
Agree |
Strongly Agree |
|
I am interested in learning more about the latest
independent movies available on DVD |
1
|
2
|
3
|
4
|
5
|
|
I am very interested in this service/site |
1
|
2
|
3
|
4
|
5
|
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I would visit this site often (at least 4 times per year) |
1
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2
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3
|
4
|
5
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I would tell my friends about this site |
1
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2
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3
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4
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5
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I would be interested in receiving quarterly updates on
new independent movie releases on DVD |
1
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2
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3
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4
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5
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I would buy an independent movie of my choice from
IndieBuffs.com |
1
|
2
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3
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4
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5
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I would be interested in a $9.99/yr membership fee in
order to get all of my independent movie choices for $14.99 |
1
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2
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3
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4
|
5
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What would make you try IndieBuffs.com:
____________________________________________________
What would you name this service/site:
______________________________________________________
What would make you come back to site:
_____________________________________________________
f) Just a few basics demographic questions for
classification purposes..
What gender are
you?
Which age group are
you part of?
Under 18 yrs old 41-50 yrs old
Marital Status
Household Composition